Price: $5.49 for 12oz at my local beauty supply store
Product Claims: "This sulfate-free formula nourishes and adds brilliant shine, while gently cleansing and detangling. Features: gently cleanses hair without harsh, moisture stripping agents, strengthens hair while optimizing the moisture balance of the hair and scalp, helps to detangle, soften and boost shine, infused with certified organic Argan oil from Morocco." - from back of bottle and website
Directions: Apply a generous amount to wet hair and massage into lather. Rinse thoroughly and repeat. Follow with Creme of Nature Argan Oil Intensive Conditioning Treatment.
Ingredients: Aqua (Water) (Eau), Trideceth-7 Carboxylic Acid, Decyl Glucoside, Glycol Stearate, Polyquaternium-10, Argania Spinosa Kernel Oil, Sodium Hydroxide, Disodium EDTA, Quaternium-15, Parfum (Fragrance), Methylparaben, Propylparaben, Methylchloroisothiazolinone, Methylisothiazolinone, CI 14700 (Red 4), CI 19140 (Yellow 5)
My Experience: I love this shampoo!! No, seriously, I LOVE this shampoo! If my hair feels nice going into a wash, it feels great after shampooing with this. If my hair doesn't feel nice going into a wash, it does after. I really feel it does what it claims to do with maybe one exception. My hair feels soft after washing and before conditioning. It doesn't strip my hair at all, which makes sense because it is a sulfate-free shampoo. It lathers! Now, some people have issues with sulfate-free shampoos because they don't always lather, which just doesn't seem right to some. I'm in that group of people; I don't like when my shampoo doesn't lather. This passes that test. Even though I don't apply the shampoo directly to the length of my hair, I still think this helps with detangling. Because of the fact that I don't detangle my hair before washing, I notice how much easier it is to remove tangles with my fingers after shampooing.
While I do feel that my hair is shiny, I don't think I would give all the credit to shampooing with this. I can't say that I noticed a shine difference when I started using it either. So, that would be my exception, but I'm also not using this for shine enhancement therefore, it's not really important to me anyway. It both cleans and moisturizes my hair and that's what matters. I also like the scent. It's very light and it doesn't linger. As you can see, my bottle is almost gone, but I've had it for a long time and I wash my hair close to weekly. Needless to say, even a "generous amount" goes a long way. I will be purchasing this again. It's a staple for me.
Moral of the story: if you're looking for a new shampoo, especially a moisturizing one, try this one out! I recommend it.
Has anyone else tried this? Like it, love it, never want to use it again??